There are many sources to get the keywords. The best way to find out the right keywords for our advertisement campaign are
1.Logfiles: The easiest method to find out the best keywords is search in site’s log files; we can find out the keyword that people used to search in search engines to get into the website. Another useful method is Google Analytics, using google analytics, we can find out the keyword users used to find out the website and also it is possible to find out the web pages that the visitors spent more time, number of visits, location etc.
2. Internal Search in the Website: When we place a search option in the website, and while checking the logfile of the internal search results, we can identify the keyword people used to gather information once they get into the website. Also it is an easier method to find out the common spelling
mistakes in the keywords.
3. Look the website in different angle: Assume that our website is a shop and people are coming to the shop for buying various products and think about the ways they are asking to the shop fellow for buying a product, in this way we can find out different choices in the form of words/ sentences in search engine to get the website they are looking to visit
4. Google Adword Search: Google offers a keyword search tool
( https://adwords.google.com/select/KeywordToolExternal ) we can choose the keywords that got more hits when we provide our major service or website link. We can see which keyword got more hits and all the possibilities
How to get Top placement with Less Pay Popular search queries are more competitive and comparatively high bids are happening there.
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